Creative brief: "What if we used fingers for players and had them juggling miniature soccer balls and sliding across a scratch ticket at the end. Could we throw in some pro-players, too?"
Comedic, engaging and a production that plays with scale and imaginative set design. We reconceptualized what a "sports team ad" looks like in a way that I'm very proud to have brought to life for Washington's Lottery and the Seattle Sounders.
Winner of a bunch of cool awards.
Director: Cameron Campbell
Production Company: Lustre
Campaign: Stadium Takeover, Digital, Social Media, Mobile, Web